Privacy Policy
How Leicester-Spark Ltd collects, uses and protects your personal data.
This privacy policy explains how Leicester-Spark Ltd collects and uses personal data when you contact us or use this website. We are committed to handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
Leicester-Spark Ltd
Company No. 07346170
18 Uplands Road, Leicester, England, LE2 6PB
Phone: 0116 430 0383
Email: info@leicester-spark.co.uk
We are the data controller for personal data collected through this website.
What Data We Collect
We collect personal data only when you choose to contact us. This typically includes:
- Your name
- Your email address
- Your phone number (optional)
- The message or enquiry you send us
We do not collect sensitive personal data. If you accept analytics cookies, we also collect information about how you use this website through Microsoft Clarity. This is explained in the Website Analytics section below.
How We Use Your Data
Personal data submitted through the contact form or provided by email or phone is used only to:
- Respond to your enquiry
- Provide a quote or estimate for electrical work
- Carry out and administer work that you have requested
- Keep records required for our business, including invoicing and job records
We do not sell, rent, or share your personal data with third parties for marketing purposes.
Legal Basis for Processing
We process your data on the following bases:
- Legitimate interests — to respond to enquiries and manage customer relationships.
- Performance of a contract — where we have agreed to carry out work for you.
- Legal obligation — where we are required to retain records for tax or regulatory purposes.
- Consent — for website analytics through Microsoft Clarity. We only use Clarity if you accept analytics cookies, and you can withdraw consent at any time.
How Long We Keep Your Data
We retain contact and job records for up to six years to meet business and HMRC record-keeping requirements. After this period, data is securely deleted.
Website analytics data held in Microsoft Clarity is kept for the periods Microsoft sets for the service. Microsoft states that session recordings are kept for 30 days from the time of recording, and that recordings marked as favourites, plus a random sample of recordings, may be kept for up to 9 months. See Microsoft's Clarity FAQ for current details.
Third-Party Services
This website uses the following third-party services:
- Cloudflare Pages — our website is hosted on Cloudflare's infrastructure. Cloudflare may log basic access information (IP address, browser type, pages visited) for security and performance purposes. See the Cloudflare Privacy Policy for details.
- Microsoft Clarity — website analytics, used only if you accept analytics cookies. See the Website Analytics section below.
- Trustindex — we display Google review widgets provided by Trustindex. When these load, Trustindex may set cookies or collect usage data. See the Trustindex Privacy Policy for details.
We do not use Google Analytics, Facebook Pixel, or any advertising tools on this website. Microsoft Clarity is the only analytics tool we use, and it runs only with your consent.
Website Analytics (Microsoft Clarity)
If you accept analytics cookies, we use Microsoft Clarity to see how visitors use this website. It helps us find pages that are confusing, links that don't work as expected, and which pages lead people to get in touch, so we can improve the site.
When analytics is switched on, Clarity records:
- Session recordings — a reconstruction of your mouse movements, taps, clicks and scrolling as you move between pages during a visit.
- Heatmaps and scroll depth — combined data showing where visitors click and how far down each page they scroll.
- Interaction signals — for example repeated clicks on the same spot ("rage clicks"), or clicks on things that do nothing ("dead clicks").
- Enquiry actions — whether someone clicked a phone, email or WhatsApp link, or sent the contact form successfully. We record only that the action happened, never the number, address or message.
- Technical details — such as device type, browser, screen size, approximate location (country or region) and the pages visited.
Clarity also produces automated summaries and insights from this data. Clarity uses a pseudonymous ID stored in a cookie to recognise a returning browser. It does not tell us who you are.
We set Clarity to hide what you type into the contact form (name, email, phone number and message) and to hide customer names shown in reviews, so none of these appear in recordings. We don't send your name, phone number, email address or message to Clarity.
Clarity is provided by Microsoft. Microsoft states that Clarity data is stored in its Azure cloud service and it may be processed outside the UK, including in the United States. Microsoft's handling of this data is covered by the Microsoft Privacy Statement and the Microsoft Clarity Terms of Use.
Clarity is not used for advertising. We always send Clarity a "denied" signal for advertising storage.
Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of access — you can request a copy of the personal data we hold about you.
- Right to rectification — you can ask us to correct inaccurate data.
- Right to erasure — you can ask us to delete your data, subject to our legal retention obligations.
- Right to restriction — you can ask us to restrict processing in certain circumstances.
- Right to object — you can object to processing based on legitimate interests.
To exercise any of these rights, contact us at info@leicester-spark.co.uk or by post at the address above.
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk.
Changes to This Policy
We may update this policy from time to time. The current version is always published on this page.